Judy is a money coach who is obsessed with talking about money and putting people on the course to financial freedom.

After growing up with a vulnerable immigrant mother and experiencing financial abuse from her father – and later accumulating a lot of credit card debt in her 20s – Judy decided to take the reins of her life to steer her down the path of financial wellness. Now, she draws from her own experiences to help others do the same.

Coming from a background as a union organizer – fighting for low wage workers to get better salaries and benefits – Judy now loves coaching women and couples to pay off debts, negotiate down the cost of literally anything, create ‘escape funds’ to leave their jobs or their own financial abuse situations, maximize their finances. She is also passionate about training other women of color to start their own money coaching businesses so together we can eliminate debt within BIPOC communities. 

Some of the things Judy loves to shout about on her platform include:

  • How progressive and activist womxn can build wealth without the fear of becoming the “evil rich”
  • How to tackle a scarcity mindset (and the false beliefs most people have of what having abundance mindset actually means)
  • How womxn can learn to have the confidence of a white man (and why they should)
  • How to negotiate the cost of almost anything

Judy enjoying a trip to the local farmers market!

Judy loves collaborating with other money and career coaches on IG Lives and even group programs to combine knowledge that packs a punch.

Here are some of her collaborations and features: 

featured press

new york times

New York Times

Judy was featured in the New York Times alongside various millennials and their money stories. She talked about the financial struggles she experiences, as well as her successes; like paying off $11,000 in credit card debt and saving $20,000 during a no spend year.

Business Insider

A personal finance coach and former union organizer says that you shouldn't listen to critics who say that ethical investing isn't a viable way to grow wealth, and that the ESG space is only expanding. Judy Esber believes investing should be holistic, and that growing personal wealth and helping your community do not have to be mutually exclusive.

Yo Quiero Dinero Podcast

Launched in May 2019, Yo Quiero Dinero is a personal finance podcast for Latinas and people of color, who are traditionally underserved by financial organizations.

Her Dinero Matters

Keeping your dinero simple. Is this even possible? In this episode, you will get different perspectives on how Jannese Torres-Rodriguez and Judy Esber have changed their financial life for the better.

Battle of the Budget

Battle of the Budget– Judy discusses the ebbs and flows of her financial journey. 

Voyage LA

Meet Judy Esber of Hear Me Finance in Echo Park


In this article written by Judy she shares about the basics of investing.

WICT’s mission is to develop women leaders who transform our industry. We educate, empower and advocate on behalf of women in media.

Guest Trainings

Judy has been asked to speak to companies and non-profit organizations across the country. She offers group trainings on budgeting, overspending, emotional spending and ethical investing. 

This I am Thankful For

A nonprofit focused on the mental health effects of social media, with an emphasis on improving your ability to be present & thankful for your journey


YWCA Berkley/Oakland

The YWCA Berkeley/Oakland is dedicated to eliminating racism, empowering women, developing leaders and promoting peace, justice, freedom and dignity for all. The YWCA is a global movement working for the empowerment, leadership and rights of women, young women and girls in more than 100 countries. @YWCAberkley


Judy is committed to giving people – women of color and second generation immigrants especially – the financial education they deserve. Because she really believes that owning your money shit to manifest the life of your dreams can happen for ANYONE.


Want to feature Judy on a podcast or publication? Email the HMF team at


Want Judy to lead a financial or business training for your organization? Email the HMF Team at contact(at)hearmefinance.com

Fee available upon request